Our friend Kent Shafer at ChurchRelevance.com blogged several days ago, about a Church Website Checklist that Internet Evangelism Day posted. The ironic thing is that Internet Evangelism Day didn’t seem to me, to have that great of a website. It is a good list, however, that will force you to address site issues. You may disagree with their point system or point values, but this list will allow you to do an exhaustive evaluatioin of your church site.
One issue that the list tip toes around is what I call “the cool factor.” It sounds vein and truthfully it is, but I think that it makes a difference. Most people can decipher most church sites in about 5 seconds (for more on the art of “snap” decisions, see Malcolm Gladwell‘s Blink). They can tell if the church has pews or chairs, old people or young people, choir or a band. I am not saying what a church should have, I am just saying you can tell what they have, from their website.
Churches, target who you want to target, this list will help you think through how to do just that.