3 Ways to Impact the Unchurched through Social Media

Words over the internet travel faster than the speed of light at 299,792,458 meters per second. Your daily post reaches an average of 100 to 1000 people, or if gone viral, can reach millions.

Together, imagine how many people this tool could potentially reach for Christ. It’s obvious; we need to speak up! Knowing this, what could social media do for the church? In a world of fake news and the darkness of possibilities that lingers over the internet, we are called to be the light.

I know, I know… being “social” is exciting. I personally run over thirty Christian social media accounts, and absolutely love the possibilities it brings. Utilizing the creativity of God to help reach the unchurched is my daily catalyst.

In this same virtual world, I sometimes want to ask people, “would you actually say that to someone’s face, or better yet, Jesus?” It’s sad when you see more criticism coming from “Christians” than unbelievers. Accountability and conversation is great, but when someone is obviously looking for a fight, it may be time to take it to Christ to see why something may be offensive to you. Instead of commenting on something judgmental, let’s all send out messages that edify.

Before we get into three great ways believers should use social media, this verse gives a great focus for our goal of being the light through social media. Read it before each time you post something for everyone to see.

“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” Matthew 5:14-16

3 Ways to Become a Light

1. Stop Just Posting Bible Verses

Yes, I said it. That’s our first instinct and the Word is one of our most powerful tools, but how is it bringing clarity and understanding to the motives behind the post? Think deeper. I’m not saying don’t post scripture, but why not add more substance? My pastor does a live video every day. Yes, every day, and it is such an encouragement to people’s daily walk. He has even gained a reach of over 2,000 people through his persistence. With a mixture of live applications, scripture, direction, and love this is something that truly has made an impact. If used as a template for your social platform, image how many we could all reach!


Be real with people, providing substance and deep explanation to your heart and purpose. Share your testimony!

2. Take Action in the Real World

Reflecting on the bigger picture, the internet is only a platform for communication and transactions. The real work happens in the real world. You can create campaigns, but action has to be taken.


Take action in the real world, then tweet about it, get people to retweet, and send the story to big agencies, such as Fox, CNN, or anyone that will share your story.

3. It’s Not About The Numbers

Quality over quantity. Instead of posting five Bible verses a day, share a live video or shareable graphic, and encourage engagement through your post. My friend posts a live video once a week, asking people to comment with a video of them reenacting a scene from their favorite movie, or to sing the lyrics to a funny song. In the post, he explains that one lucky person who responds will be sent a bag of candy. Isn’t that something you would look forward to seeing on social? He is a true light and is encouraging others in who they are.


Be original and tap into God’s creativity for quality content. Don’t get discouraged if your idea doesn’t work at first, but persist. It may take people time to catch on to what you are doing, but even if it just impacts one, isn’t that enough?

Challenge time!!

John 13:35 states, “By this all people will know that you are my disciples, if you have love for one another.”

Now, I have a challenge for all of you. Encourage your friends, family, and church to use #BeALightChallenge to tweet or post words of encouragement to people’s walls, including to people they don’t even know. Let’s be a light and love one another as social neighbors, like we are commanded. Just one person may impact one, but together we can impact thousands!

Instagram and Uber: Lessons on Changes from the Giants

instagramlogoIt’s been just over two months since Uber announced its conspiracy to anger and confuse us every time we need a ride by changing its logo. Yes, you detected some sarcasm there, but it’s not too far from the real response to the logo on Uber’s app.

Headlines read:
Uber Logo Change: Are They Kidding? (Huffington Post)
Uber, Your New Logo Is a Mistake and Looks Like JPMorgan’s (Fortune)
Uber Just Changed Its Logo – And People Are Already Calling It Ugly (Business Insider)

Too bad for Uber! Apparently, Instagram didn’t notice the fallout from Uber’s logo announcement because today they released a new logo of their own, from which they are catching a bit of criticism.

Within hours these were the headlines:
Instagram’s New Logo Is a Travesty. Can We Change It Back? Please? (Adweek)
Instagram Unveils New Logo, But It’s Not Quite Picture Perfect (The Guardian)
Instagram Changes Iconic Logo, Internet Trashes New Design (NY Daily News)

Again, an app giant is changing the appearance of the home screens on our phones and we can’t handle it! Or can we?

If I’m being honest, I have to think really hard about what the previous Uber logo looked like. This was an icon that was on the home screen of my phone for a couple of years. I saw it every day, but within two months the exact rendering of the old logo escapes my memory. So, apparently I can handle change. And so can everyone else!

As a leader in your church, I’m sure you’ve experienced negative response when you’ve made a change, whether it be music style, media design, lighting, sound levels, communication methods, kids check-in procedures, parking locations, paint colors, a new haircut. You name it – if you make a change at your church, chances are you’ll get at least one complaint.

Don’t let that threat of criticism hold you back from making the right decisions and leading your church toward a goal. God has given you gifts, knowledge, and talents in a specific area to lead your church in making the right choices. You’ll never please everyone, so make the choice to do what you know to be right. And once the dust settles, just like it will soon for Instagram, most people won’t remember the way things used to be and they will move forward with you.

Be brave and take a step toward change.

#fbf – Pinterest Inspiration for Churches


Here is a refreshing post for you. 2 years ago, Luke Miller posted an article after Easter about a board he stumbled on in Pinterest. It’s a board of beautiful churches from around the world. Some of these churches are amazing! It is so valuable for us to take a break from life and invest some time in reflection and thought. This board gives us the opportunity to do just that. I hope this break inspires you as you look at these churches from around the world.

Pinterest Inspiration for Churches

Which one is your favorite? Do you regularly take time to reflect and think?


#fbf – Pindless Pinterest Possibilities

HELLOFriday is here and it is time for flashback Friday. This weeks post by Alyssa Drewicz is a great one to think through considering Easter is just around the corner. With services and production in full engagement for the most attended service of the year, I wanted to bring Pinterest up as a tool you can use to plan and promote your service. So check out this post and come up with some great ways to use Pinterest to bring God glory this Easter season.

Pindless Pinterest Possibilities


Are You Posting the Right Content on Facebook?

article5Today, social media is all around us. Chances are your church has a Facebook page. Even with this social presence, are you getting the most out of your account? Below is a comparison of Facebook posts and the pros and cons to each.



– Eye Catching: Media posts quickly grab a viewer’s attention. The automatic play capabilities of video and the colors of an image attract ones’ eyesight. This allows you to generate the highest reach per post on Facebook.
– Inspiring: Visuals inspire people. With media posts, you are providing viewers with images that motivate them. It is easier to be inspired by a visual than a short text post.
– Featured Videos: Facebook has updated their video settings and created the Featured Video. These videos are displayed at the top of your video page and can give a visual description of your Church mission.

1. Difficult to Keep Attention: Attention spans are difficult to hold and keep. With this in mind, the content you post needs to stand out and keep your viewers interested. The first 3 seconds must keep them focused or they will move on!



1. Auto-Populate: Links posts are the best way to direct your followers to a specific website. When you post a link in the Facebook status bar, a website preview will populate in the post. Your audience will then have the ability to click the post and be directed to the landing page shared.
1. Low Reach: Due to Facebook’s algorithm, link posts do not receive as high of a reach rate as video and image posts. This will cause fewer viewers to see and interact with your post.
2. Difficult to Grab Attention: Due to numerous links posted to Facebook daily, it is difficult to stand out and attract your audience to these posts.


1. Quick and Simple to Post: Status posts are a great way to convey your message to your audience. Simply type your message into the status bar and select share. This process makes status posts the quickest and easiest posts to create on Facebook.

1. Lowest Reach: Due to the amount of media and links posted to Facebook, status posts receive the lowest reach rate among the different types of Facebook posts.
2. Difficult to Grab Attention: Simply put, status posts do not stand out on the Facebook homepage. With the thousands of colorful video, picture, and advertisements created, text posts can quickly be passed over by your audience.