Top Nav

Church | Social Media

Church social media ideas, tips, and thoughts from Christian leaders. Learn about church social media marketing and strategy to help your ministry be more social.

Instagram and Uber: Lessons on Changes from the Giants

instagramlogoIt’s been just over two months since Uber announced its conspiracy to anger and confuse us every time we need a ride by changing its logo. Yes, you detected some sarcasm there, but it’s not too far from the real response to the logo on Uber’s app.

Headlines read:
Uber Logo Change: Are They Kidding? (Huffington Post)
Uber, Your New Logo Is a Mistake and Looks Like JPMorgan’s (Fortune)
Uber Just Changed Its Logo – And People Are Already Calling It Ugly (Business Insider)

Too bad for Uber! Apparently, Instagram didn’t notice the fallout from Uber’s logo announcement because today they released a new logo of their own, from which they are catching a bit of criticism.

Within hours these were the headlines:
Instagram’s New Logo Is a Travesty. Can We Change It Back? Please? (Adweek)
Instagram Unveils New Logo, But It’s Not Quite Picture Perfect (The Guardian)
Instagram Changes Iconic Logo, Internet Trashes New Design (NY Daily News)

Again, an app giant is changing the appearance of the home screens on our phones and we can’t handle it! Or can we?

If I’m being honest, I have to think really hard about what the previous Uber logo looked like. This was an icon that was on the home screen of my phone for a couple of years. I saw it every day, but within two months the exact rendering of the old logo escapes my memory. So, apparently I can handle change. And so can everyone else!

As a leader in your church, I’m sure you’ve experienced negative response when you’ve made a change, whether it be music style, media design, lighting, sound levels, communication methods, kids check-in procedures, parking locations, paint colors, a new haircut. You name it – if you make a change at your church, chances are you’ll get at least one complaint.

Don’t let that threat of criticism hold you back from making the right decisions and leading your church toward a goal. God has given you gifts, knowledge, and talents in a specific area to lead your church in making the right choices. You’ll never please everyone, so make the choice to do what you know to be right. And once the dust settles, just like it will soon for Instagram, most people won’t remember the way things used to be and they will move forward with you.

Be brave and take a step toward change.

0

#fbf – Pinterest Inspiration for Churches

IT'S TIME FOR (1)

Here is a refreshing post for you. 2 years ago, Luke Miller posted an article after Easter about a board he stumbled on in Pinterest. It’s a board of beautiful churches from around the world. Some of these churches are amazing! It is so valuable for us to take a break from life and invest some time in reflection and thought. This board gives us the opportunity to do just that. I hope this break inspires you as you look at these churches from around the world.

Pinterest Inspiration for Churches

Which one is your favorite? Do you regularly take time to reflect and think?

 

0

#fbf – Pindless Pinterest Possibilities

HELLOFriday is here and it is time for flashback Friday. This weeks post by Alyssa Drewicz is a great one to think through considering Easter is just around the corner. With services and production in full engagement for the most attended service of the year, I wanted to bring Pinterest up as a tool you can use to plan and promote your service. So check out this post and come up with some great ways to use Pinterest to bring God glory this Easter season.

Pindless Pinterest Possibilities

 

0

Are You Posting the Right Content on Facebook?

article5Today, social media is all around us. Chances are your church has a Facebook page. Even with this social presence, are you getting the most out of your account? Below is a comparison of Facebook posts and the pros and cons to each.

VIDEO/IMAGE Post:
mini

Pros:

– Eye Catching: Media posts quickly grab a viewer’s attention. The automatic play capabilities of video and the colors of an image attract ones’ eyesight. This allows you to generate the highest reach per post on Facebook.
– Inspiring: Visuals inspire people. With media posts, you are providing viewers with images that motivate them. It is easier to be inspired by a visual than a short text post.
– Featured Videos: Facebook has updated their video settings and created the Featured Video. These videos are displayed at the top of your video page and can give a visual description of your Church mission.

Cons:
1. Difficult to Keep Attention: Attention spans are difficult to hold and keep. With this in mind, the content you post needs to stand out and keep your viewers interested. The first 3 seconds must keep them focused or they will move on!

LINK Post

motion

Pros:
1. Auto-Populate: Links posts are the best way to direct your followers to a specific website. When you post a link in the Facebook status bar, a website preview will populate in the post. Your audience will then have the ability to click the post and be directed to the landing page shared.
Cons:
1. Low Reach: Due to Facebook’s algorithm, link posts do not receive as high of a reach rate as video and image posts. This will cause fewer viewers to see and interact with your post.
2. Difficult to Grab Attention: Due to numerous links posted to Facebook daily, it is difficult to stand out and attract your audience to these posts.

STATUS Post:

tweetPros:
1. Quick and Simple to Post: Status posts are a great way to convey your message to your audience. Simply type your message into the status bar and select share. This process makes status posts the quickest and easiest posts to create on Facebook.

Cons:
1. Lowest Reach: Due to the amount of media and links posted to Facebook, status posts receive the lowest reach rate among the different types of Facebook posts.
2. Difficult to Grab Attention: Simply put, status posts do not stand out on the Facebook homepage. With the thousands of colorful video, picture, and advertisements created, text posts can quickly be passed over by your audience.

1

#TBT – Josh Burns on Social Media Volunteers

THROWBACK

Image from Lighstock.com

Here at the Church Media Blog, we have some pretty cool content. Have you seen it all? There is definitely a lot to see! So how do you know where to begin? Well that’s where Throwback Thursday, #TBT comes in. I will be curating some of the top content on the Church Media Blog that has generated the most buzz and excitement over the years and re-sharing those articles with you. Whether they are helpful hints, inspiring thoughts, or just interesting topics, I’ll bring these back to you for your reading enjoyment.

This week, I want to share with you a post from about 2 years ago that really sparked some ideas in my mind about managing multiple social media accounts. Check out this article from Josh Burns on utilizing volunteers to help spread God’s Word through Social Media.

 

Josh Burns on Social Media Volunteers

 

 

1

Powered by WordPress. Designed by WooThemes