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Church communications ideas, tips, and thoughts from Christian leaders. Learn about church marketing and outreach ideas to help your ministry communicate effectively.

How to Grow Your Church’s Email List

emailEmail has been around for awhile. As a form of communication these days, it’s almost like a dinosaur. It seems that every few month there is a new social network that is advertised as the one that will take over email. While there are a few social networks that are trying to take over the world (I’m looking at you Facebook), email is still holding strong as a primary source of communication. Think about how many emails you receive in your inbox any given day and tell me you don’t agree!

What does this mean for your church? If you’re not already, it’s an essential way to keep your church attendees informed about upcoming events and happenings to keep them engaged. If you’re reading this post, though, chances are you are already communicating with your church via email. But sending email doesn’t mean much if you don’t have a good list to send them to. Here are some tips to help your get more of your church on your email list:

1) Ask for email addresses on your website: Visitors and your current church attenders will visit your website from time to time, so it’s a great place to ask them for their email address. Place a widget on your homepage letting them know you’d like to send them emails about upcoming church events and sermon series if they’s provide their email address.

This is super easy with WordPress or other common CMS-based sites with plugins that will allow you to place an email collection form on your website. If you use MailChimp to send email, they even have their own plugin for WordPress. Awesome!

2) Ask for email addresses in your program or bulletin: Do you request an information form from visitors to your church? Then you have a prime way to get their email address. Simply note on the form that you’ll be adding their email address to your email list so they aren’t surprised when the start seeing your church’s name in their inbox.

3) Ask for email addresses from the stage: If your email list is small but you have a large church, you have lots of work to do. But, there is one place where you can ask for email addresses from almost your whole church at once – from the stage on Sunday morning. Make an announcement that you’re stepping up your email game and you’d love to get their email addresses. Either provide a paper form for them or they can visit your website from a phone right in their seats at church.

These ideas are just a start. You know your congregation well, and you can come up with tons of other creative ways to collect more email addresses. Now go forth and email!


#fbf – 4 Ways to Thank Moms This Year


Can you believe Mother’s Day is just around the corner? As in next weekend? Even by posting these posts on Mother’s Day, I still feel like it snuck up on me. I’ve got some planning to do! Anyway, last year Rachel Anderson posted a great post on how to thank our mothers at church. It is a fantastic post that I wanted to share with you. In this post you will find some great ideas including applause, sweets, and a themed service honoring our moms. I think you’ll like it. Take a look and let me know what you think.

4 Ways to Thank Moms This Year



#fbf – 5 Ways to Build Momentum Around a Sermon


Yes, Friday is here and you know what that means. It’s time for Flashback Friday, where I search deep within our archives to shine light on an article that really just hits the spot. This is a great article we posted almost 2 years ago and the message still rings true. Now, you may look at the title and think that this only applies to preachers and teachers, but I encourage you to check it out. There are some great tips on how you can use your creative side to play a vital role in this process. I hope you enjoy!

5 Ways to Build Momentum Around a Sermon


Church Marketing Mistakes



Did I really say “Throwback Thursday”? Well I meant to say “Flashback Friday”. Ha! Let’s give it a shot for a while. Each Friday, I will pull an article from our archives that is inspiring, encouraging, applicable, or just downright interesting. This week I found an article from Angela Bainter on common marketing mistakes churches are making. It’s a great article with some super practical tips! I hope you enjoy it.

Check out Top Mistakes You’re Making in Marketing Your Church Events




3 Tips To Increase Giving


No one likes to talk about church giving, it’s like the first rule of Fight Club—you don’t talk about it.  Even I tried to procrastinate writing this article. However, I think the reason we struggle to talk about giving is that we—if we’re being really honest—don’t frame giving appropriately.  We never cast the proper vision needed to prompt people to want to give.  Instead, we structure out loose theological frameworks in hopes that someone will agree with our hermeneutical understanding of Levitical law.

I would suggest, that if you really want to see giving increased in your church, you need to do a few things.

  1. Practice what you preach. 

If we’re asking people to join and participate in giving to your organization or church, you need to make sure that you as an individual–and as an organization–are giving sacrificially. It’s impossible to articulate giving when you yourself don’t understand the spiritual significance of generosity. Pastors and leaders of organizations that depend on people’s sacrifice should be sacrificing themselves.  I highly recommend finding some strategic partners within your community (NGOs, non-profits, shelters, social programs, schools, ministries) that you can donate a percentage of both your salary and what you have coming into the church.  There is no better message about giving than giving yourself and sharing about the joys.

  1. Frame the “why” in giving

Framing the why can be a challenge.  I think it’s easy for leaders to miss out on including our parishioners in what is actually being done with the money. I would suggest that you use your time of worship, particularly the offering, as an opportunity to share exactly how the money is being used.  Show how your church or organization has its fingers stretched throughout your town, city, and the world.   There is nothing more compelling than seeing your generosity be used in positive ways.  People of my generation, I’m on the cusp between millennial and Generation X, will give– shocking I know–but you have to give us a compelling reason why.  It has to hit our altruistic buttons.  Having a few Bible verses and a small phrase that is regurgitated weekly isn’t enough. I went to a church the other day, and the pastor LITERALLY said that it pays their salary; that doesn’t compel me to give.   We want to see our worship of giving be impactful and meaningful.  Lastly, be enthusiastic and have energy.  There is nothing worse than someone pitching an idea that they aren’t even excited about.  I mean come on, we’re talking about transformation here–get fired up!  Yes, people should just give to God because God has blessed them—but the reality is that there are lots of other ways to give to God that are not the church.  So make sure that your church is giving people a reason to give.

  1. Make it easy to give.

I totally get that for some of the pastors out there, online giving is a theological hurdle.  Some of you are leery giving away a percentage to a company that is 3rd party handler.  I totally get it and this is a decision that you will have to navigate through prayer and guidance of those above you.  But, I want to encourage you to be mindful of patterns that are being played out in culture.  More and more people are using websites to conduct daily life needs.  In fact, most people my age neglect to carry cash—much less use checks to make payments.   Everything is being done online, through routing numbers.

For people, like me, who didn’t grow up using cash or checks, you want to eliminate as many barriers as possible for them to be able to give.  There are two essential ways to remove barriers.

(a) Online Giving

There are lots of services that take a percentage for online giving.  Again, I realize that this could be a theological challenge for some. However, I recommend finding one that fits your budget and needs.  Be mindful that this is, in fact, God’s money being used for Kingdom Transformation.  So you want to find a service that fits your needs.  We will link to a few services at the end of the blog to make it easier for you. Here is why I think online giving is important.  Online giving makes it easy for people to schedule regular giving to organizations.  I find it helpful because I can set it up to automatically withdraw, and I don’t have to remember to bring a check to church (which I never carry).  It also ensures that you’re receiving more regular donations because more people will be inclined to set up recurring gifts.  Online giving seems like a natural pathway for me to give as part of my weekly worship and participation with God.

Chew on this quick stat,

“The Millennial Impact, a report that looks at the way the 18-to-32 age generation gives, found that nearly half of all millennials follow between one and five nonprofit organizations on social media. More than 65% of survey respondents receive emails from one to five different nonprofits. Most Millennials say they would give via mobile phone, and 8% have given via social media.”[1]

(b) Less is more

Okay, once you’ve decided on online giving.  Make sure it’s incredibly easy for me to find and give.  Lots of services offer SMS (TEXT MESSAGE) giving or apps; you will want to have those.  Also, make sure on your website that it’s only one click to give.  There is nothing more discouraging than making multiple clicks in order to give.  You want to have several links on your web page that instruct people on how to give and will also want to have multiple ways to give, (IE: online, recurring online, check, cash, stocks, bonds, ECT. ) The fewer obstacles you can create for people to give, the more likely they will give.







[1] Warren Bird, “New Innovations in Online Giving,” July 14, 14, accessed October 5, 2015,


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