Don’t worry, that subject line isn’t leading you into a late night, Jerry McGuire inspired revelation of all things organizationally amazing. This won’t be a LinkedIn Top 100 article, featuring the most brilliant minds in business. Instead, this is a post about our culture here at Salem Church Products (SCP). A post that focuses on what we hold foundational in our work with pastors and church leaders around the world.
For us, the process of creating core values really helped us to solidify what the management team and I were feeling as we launched SCP. What motivated us to get up every morning. What made us feel like this was more than a job, but instead a career with purpose. If we could establish that as a written document of who we were, who we wanted to be, and, more importantly, who God equipped/called us to be, then we knew we could motivate and align our entire team to be even more engaged and effective. After establishing them, the core values have become the lens through which we view everything – the good, the challenging, and the down right uncomfortable stuff.
If an organization’s culture is healthy, it will naturally respond to celebrate wins and/or challenge things that don’t “feel” right. So often a leader or leadership team have great vision, ideas, and relationship with each other, but as it trickles down the ladder, it becomes watered down or lost altogether. For SCP, that wasn’t allowed to be an option. Everyone lives out our 12 core values in what they do everyday.
So, how do you maintain engagement on the core values? For me it wasn’t something I wanted to talk about once, or even once a year, and then people go about their work life. I knew to be reminded of these values, and better yet internalize them, they would need to be seen. I had our values designed and framed in 5×7 frame for everyone’s office, cube, or workspace. When someone is having a challenging day, glancing over to see these values that we hold dear allows them to regain perspective on why we do, what we do. Nothing can pull you out of a funk faster than getting realigned with your purpose. (I think some pastor wrote a book about it. haha)
By this point, you’re probably wondering “So, what are SCP’s core values?” Well, here they are…
- We are singularly focused on serving pastors, church leaders, & the Church around the world.
- We are grateful for what we get to do. We see it as a career with purpose, not just a job.
- We hire the best and the brightest, and we expect excellence from every team member.
- We value entrepreneurship, but also expect teachability.
- We seek to develop great leaders in every area of our business.
- We are known as people who get things done. We take ownership of our work.
- We are proactive in confronting challenges. We run towards problems with creative solutions.
- We look for ways to encourage each other. We celebrate each other’s wins and have each other’s backs.
- We laugh and have fun, but are mature enough to know hard work is what makes it all possible.
- We see our customers as the lifeblood of our business. We go above and beyond to make sure they’ve been well served.
- We work with the best contributors and partners. They matter to us, and we invest deeply in those relationships.
- We value being a part of Salem Media Group & share the company’s passion to make The Message Our Mission.
Like I said in the beginning, these weren’t written by the most talented business minds in America. They were written by passionate leaders who love what they do, love the team they’ve assembled, and actively pursue a strong engaging culture.
I hope these inspire you to create your own version in your church, ministry, business, and even family. I think if you take the time to do the exercise and keep the results in front of you, you’ll see your environment thrive.