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Author Archive | Alyssa Drewicz

#fbf – Pindless Pinterest Possibilities

HELLOFriday is here and it is time for flashback Friday. This weeks post by Alyssa Drewicz is a great one to think through considering Easter is just around the corner. With services and production in full engagement for the most attended service of the year, I wanted to bring Pinterest up as a tool you can use to plan and promote your service. So check out this post and come up with some great ways to use Pinterest to bring God glory this Easter season.

Pindless Pinterest Possibilities

 

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Are You Posting the Right Content on Facebook?

article5Today, social media is all around us. Chances are your church has a Facebook page. Even with this social presence, are you getting the most out of your account? Below is a comparison of Facebook posts and the pros and cons to each.

VIDEO/IMAGE Post:
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Pros:

– Eye Catching: Media posts quickly grab a viewer’s attention. The automatic play capabilities of video and the colors of an image attract ones’ eyesight. This allows you to generate the highest reach per post on Facebook.
– Inspiring: Visuals inspire people. With media posts, you are providing viewers with images that motivate them. It is easier to be inspired by a visual than a short text post.
– Featured Videos: Facebook has updated their video settings and created the Featured Video. These videos are displayed at the top of your video page and can give a visual description of your Church mission.

Cons:
1. Difficult to Keep Attention: Attention spans are difficult to hold and keep. With this in mind, the content you post needs to stand out and keep your viewers interested. The first 3 seconds must keep them focused or they will move on!

LINK Post

motion

Pros:
1. Auto-Populate: Links posts are the best way to direct your followers to a specific website. When you post a link in the Facebook status bar, a website preview will populate in the post. Your audience will then have the ability to click the post and be directed to the landing page shared.
Cons:
1. Low Reach: Due to Facebook’s algorithm, link posts do not receive as high of a reach rate as video and image posts. This will cause fewer viewers to see and interact with your post.
2. Difficult to Grab Attention: Due to numerous links posted to Facebook daily, it is difficult to stand out and attract your audience to these posts.

STATUS Post:

tweetPros:
1. Quick and Simple to Post: Status posts are a great way to convey your message to your audience. Simply type your message into the status bar and select share. This process makes status posts the quickest and easiest posts to create on Facebook.

Cons:
1. Lowest Reach: Due to the amount of media and links posted to Facebook, status posts receive the lowest reach rate among the different types of Facebook posts.
2. Difficult to Grab Attention: Simply put, status posts do not stand out on the Facebook homepage. With the thousands of colorful video, picture, and advertisements created, text posts can quickly be passed over by your audience.

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Pindless Pinterest Possibilities

Churches today are reaching out to their communities through social media. If you are not currently using it, one great social tool your church should be using is Pinterest. Pinterest is not just a website filled with the latest recipes and creative DIY projects. It could be the way for you to connect with your community outside of the church doors.  Below are 4 ways churches can benefit from staying social on Pinterest.

1. Connecting Outside Of The Church

Not only does Pinterest allow you to share content on your own profile, but it also allows you to share content through community boards.  Through a community board you, as well as any individual you collaborate with, can post content to be viewed by all. With this feature, you can build new relationships through joining a ministry related community board. This will allow you to share content with pinners who are not members of your church.  You can also develop your own community board for your church members to post exciting content.

2. Creating Memorable Events

Pinterest is filled with millions of event planning ideas.  When struggling to plan your upcoming ministry event or next year’s Vacation Bible School, dive in to the Pinterest database for ideas on curriculum, decorating, or activities! In order to stay organized, create a new board for each event you plan.  Below is a screenshot of my search on women’s ministry. As you can see activities, themes, and tips are displayed. The search possibilities are endless.  

Pinterest1

3. Sharing The Latest Church News

Have you recently hosted a ministry event at your church? Did your Youth Ministry go on a recent mission trip? Create a new board for each event to display pictures and share with your community. They will love staying connected through viewing images of the memories they made with each other.

4. Spreading The Word To All

Develop a board dedicated to motivational images and quotes from the Bible. Below is an example of a “Words of Encouragement” board. This can provide your community with the inspiration they need. It will also serve as a daily reminder that the church is always there for them.

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How is your church using Pinterest and other social media websites to impact your community?

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